June 19, 2024

Hot on the heels of another sold-out GEL-Kayano 14 duo, JJJJound and ASICS are keeping their momentum going with a highly anticipated GEL-Quantum 360 collaboration, which is officially set to drop on June 26th.

The Montreal-based design studio, renowned for its minimalist and elevated aesthetic, first teased the sneaker back in May, generating significant buzz among sneakerheads and fashion enthusiasts alike. They have now commenced the full public unveiling, offering a complete look at the upcoming model.

A Study in Minimalist Design

True to JJJJound's signature style, the collaboration strips the complex ASICS GEL-Quantum 360 silhouette down to its essentials. The shoe is expected to feature a muted, tonal color palette, emphasizing premium material selection and clean construction over loud branding. This approach allows the innovative GEL cushioning technology and the shoe's distinctive flowing lines to take center stage.

Following a Proven Formula

This release continues a successful partnership that has previously yielded coveted iterations of the GEL-Kayano 14. Their previous collaborations have consistently sold out within minutes, indicating a strong market demand for JJJJound's sophisticated reinterpretation of ASICS' technical running silhouettes.

The JJJJound x ASICS GEL-Quantum 360 will be available through select retailers and online on both the JJJJound websiteASICS webstore